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Every organization has a system. But not every system transforms people.
This podcast uncovers what leaders are doing beneath the transaction—the daily decisions, intentional rhythms, and invisible structures that build cultures of depth, trust, and transformation. If you lead people, build culture, or develop leaders, this is where we ask the questions that matter.
Beneath the Transaction is a podcast for leaders who know that culture is more than pizza parties and birthday shoutouts. Hosted by Chris Pineda, PhD Organizational Psychologist and author of Beneath the Transaction, and Taylor Steele, a filmmaker and storytelling strategist, this show explores the deeper layers of leadership—where transformation really happens.
Each episode features conversations with leaders, founders, and culture-builders who are doing the hard work of leading with intention. We ask:
👉 What are you doing beneath the surface—beyond the performance metrics, perks, and programs—to truly shape your people and culture?
Rooted in indigenous wisdom and modern psychology, we introduce tools like The Culture of One™ and The 7 Conditions of Transformation™ to help reimagine how leadership development actually works. But this isn’t a one-way street—we don’t just teach, we learn. Every guest brings something powerful to the table, and we believe that when we listen deeply, we all walk away transformed.
This podcast is for people who believe that every organization has the potential to become a place where leaders grow, teams thrive, and people become more of who they’re meant to be—not just better producers, but better humans.
Episodes
Tuesday Jan 04, 2022
Tuesday Jan 04, 2022
Jim Ferrell, bestselling author and Founder of Withiii Leadership Center, visited Groundwork to speak at our end-of-year banquet. We had to get him in studio for the second time to discuss concepts that are pertinent to what we teach within our institute. Jim has a vision for bridging divides and bringing people together, which is in line with our desire at Groundwork to create "conditions" for transformational change. We go deep in a fairly short amount of time in this episode--it is a must-listen, and probably one you will want to come back to. Enjoy! A big thank you to Jim and the Withiii Leadership Center.
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