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We live in a world driven by transactions—performance, productivity, outcomes, expectations.
But beneath every transaction… something deeper is being formed. Your identity. Your relationships. Your culture.
Your purpose. Beneath the Transaction is a podcast about that deeper work. Hosted by Chris Pineda, PhD and his wife and co-founder of Groundwork, Kenzie Pineda, this podcast brings to life the ideas from Chris’s book, Beneath the Transaction—a framework for understanding what truly drives transformation in our lives and leadership.
Together, Chris and Kenzie explore what it means to build a life that isn’t just productive—but purposeful. Drawing from leadership, organizational psychology, and indigenous wisdom, each episode invites you to slow down and reflect on what’s really shaping you beneath the surface.
Episodes move between two rhythms: Life and Leadership. Because the way you lead at work cannot be separated from how you live at home. You’ll hear conversations with leaders across industries, communities, and families—people doing the deeper work of building trust, creating culture, and living with intention.
This isn’t just a podcast. It’s an invitation. To reflect more deeply.
To lead more honestly.
To live more fully.
To choose relationship over transaction. If you’ve ever felt the gap between who you are and how you’re showing up—this is for you. Because transformation doesn’t happen alone. It takes a Tribe. And it always begins… beneath the transaction.
→ Get the book: https://a.co/d/0iQqy9zQ
→ Work with Chris: beneaththetransaction.com
Episodes

Apr 17, 2024
Apr 17, 2024
1 hr 8 min
Join us on a captivating exploration of Groundwork Leadership with the incredibly talented Ron Artis II. In this inspiring episode, we delve into the unique and extraordinary journey of this rising star in the music industry. Ron Artis II is on a quest to carve his own path, and his story is a testament to the power of authenticity and resilience in the face of challenges. Discover how Ron Artis II's approach to leadership in the music world differs from the conventional as he navigates the industry with a distinct vision and unwavering determination. Through his groundbreaking work, Ron Artis II is redefining what it means to be a leader, emphasizing the importance of individuality and staying true to one's artistic identity.

Apr 17, 2024
Apr 17, 2024
1 hr 15 min
Join us for an inspiring episode featuring Brian Moore and Justin Allen as they share their journey towards authentic leadership and their commitment to vision-driven growth within their company. Discover how they utilized the Groundwork Leadership Organizational Assessment to propel their organization forward exponentially. Their story serves as a testament to the transformative power of assessment processes and highlights the ongoing pursuit of reaching our fullest potential as individuals, organizations, and communities.

Apr 10, 2024
Apr 10, 2024
41 min
Ellen Bennett sits down and chats with Chris Pineda about what it means to be an entrepreneur, inspirational leader, and follow your dreams. Ellen's exciting energy is exactly what you need to start your fire and chase after your dreams TODAY! Her story is motivating and full of passion. Listen to how she takes Groundwork principles to a whole new level. This is an episode you don't want to miss!

Jun 7, 2023
Jun 7, 2023
1 hr 8 min
Tamra Goettsch; Director of Marion County Community Services Department, Rhonda Rhodes; CTEC Principal in the Salem Keizer School District, and Anthony Mitchell; Director of Solera Holdings, join Chris Pineda on the Rooted Leadership podcast. As Groundwork alumni, they discuss what it's like to be a part of Groundwork Leadership, the collaborative solutions they've created in the community, and concepts like Follower-ship and Team Leadership.
Connect with Groundwork Leadership Institute: www.groundworkleadership.org

May 31, 2023
May 31, 2023
58 min
Evann Remington; CEO of Fresh n' Local Foods; Anthony Mitchell; Director of Solera Holdings, and Kanoe Barth; Assistant Director of Center 50+, join Chris Pineda on the Rooted Leadership podcast. They discuss what it's like to attend Groundwork's annual retreat and why it can be so transformational.
Connect with Groundwork Leadership Institute: www.groundworkleadership.org

Mar 29, 2023
Mar 29, 2023
57 min
We welcomed Dr. Cassie Holmes on our show and to our leadership institute. Cassie joined us in Salem as the keynote speaker at our end-of-the-year leadership banquet. Cassie is an incredible thinker and contributor to her field, she has recently written a book called“Happier Hour”, which is discussed in this episode. Cassie is an expert on time and happiness, she has researched the topic relentlessly and has been published in leading academic journals; in addition to being recognized by NPR and The New York times. She was an absolute treat to have on the show, thank you, Cassie! Listeners, be ready to completely reconsider how you spend your time, what makes you happy, and how the two are intimately connected.

Mar 22, 2023
Mar 22, 2023
50 min
The two most important days of our lives are the day we were born and the day we find out why—understanding our 'why", or our purpose, Is an essential part of living. One could ask if we are even living without knowing it, or are we just passively passing through life? To have a purpose is profound, and our guest Commissioner Kevin Cameron is a prime example of someone who has lived with a purpose for many years. He has gotten o know his purpose intimately over time and continues to learn from it. He has started and owned his own business, as well as served in politics for many years. His perspective is one worth learning from, and it was a treat to have him on the show. Kevin has participated in our Groundwork Leadership Institute this past year and looks forward to serving as an alumnus in years to come.

Mar 15, 2023
Mar 15, 2023
58 min
Each year we welcome a new cohort of leaders to go through our 12-month leadership program. In this episode, we share a discussion with one of our soon-to-be Groundwork Leaders regarding what they are looking forward to next year. Evann Remington is a local business owner in the Salem area. Over 15 years ago, she started Fresh n' Local Foods. She is at the point in her career where she longs to know what the next 15 years will look like. She, like many others in our program, is at a turning point in her career where an institute like Groundwork can set the tone for a new perspective, relationships, and opportunities.
How many of you are at a similar point in your career or life where you feel like change is needed? Evann is an excellent example of someone who knows what they want, has laser focus, and is open to change/development. Evann, we look forward to you joining our leadership family!
Oct 3, 2022
Oct 3, 2022
55 min
Those who are familiar with building a following on social media know how difficult it can be to get a few thousand followers, let alone tens of thousands. Cam Browne, a local influencer joined our show. Cam has built an online community with over 40k followers on various platforms. Cam is a humble, quiet, and unsuspecting person. He wouldn't call himself as a leader who is out in front of people leading the chard to follow him, however, that is exactly what he is. Cam leads a community and has a tremendous influence on thousands of people. There is a lot to learn from him about leadership and influence--albeit is in a different context and environment; it is certainly transferable to the organizational world.
Sep 26, 2022
Sep 26, 2022
1 hr 4 min
Aaron Ng'ambi has spent the past several years learning from various leaders in his country of Zambia. He has met with political leaders, sometimes in their homes, and asked questions and listened. He has wanted to understand what makes great leaders, and what they have in common. Aaron hopes to return to his country in due time and serve in a political capacity as a leader so he can influence others for good. He is inspired to learn as much as he can about leadership in the interim. We agree with Aaron that studying leadership is essential to leading. We owe it to our personal philosophies and those we lead to study how to lead.
We reflect on great leaders like Nelson Mandela who are examples of taking great leadership principles literally. Enjoy this episode and discover more about why we take the time to study leadership within our institute.
